This is a project where I came up with 3 packaging variations for a Birds Eye kids frozen food line for Northlich. I experimented with ideas that catered to kids, ideas that made kids want to finish their dinner, and ones that made Mom happy.
This concept used a heat sensitive substrate that indicated whether the meal was still hot after being microwaved (red) or ready to safely eat (green).

This concept was based around the idea of fun and surprise that vegetables are hidden inside. After finishing the whole meal the child is rewarded by seeing a "secret" magic trick at the bottom of the bowl.

This concept catered toward moms and highlighted the health aspect of buying these meals for the kids.